Medie- & Marknadsrätt

In navigating the intricacies of market-related issues surrounding advertising campaigns or product launches, CMS Wistrand stands as a reliable legal partner, providing expert advice on marketing law requirements and specialized legislation. Whether you are considering the impact of the new General Data Protection Regulation (GDPR) on your marketing policies or ensuring compliance with the Marketing Act in influence marketing, CMS Wistrand offers comprehensive guidance tailored to your needs.

Our advisory services cover various aspects of marketing law, including requirements under special legislation such as the Radio and Television Act, legislation regarding names and images advertising, as well as lottery, alcohol, and tobacco legislation, and GDPR. From the preview of planned marketing policies to drafting contracts with market law considerations, negotiating with authorities such as the Swedish Consumer Agency, and handling disputes with a market law focus, we assist at every stage.

In the realm of media, our extensive experience encompasses assisting media companies, record companies, producers, production companies, agencies, rights holders, and others. We provide guidance on contracts, standard agreements, and sector-specific agreements related to the production and distribution of films, television programs, radio programs, music, books, magazines, computer games, and apps.

Key areas of our advisory services include:

• Negotiation and drafting of collaboration agreements with advertising agencies, media suppliers, and others
• Review of advertisements, competitions offering prizes, and other marketing instruments
• Marketing measures in social media, influence marketing, etc.
• Handling of personal data and other data protection issues in marketing and media
• Developing guidelines and policies for marketing
• Negotiations and discussions with regulatory authorities, such as the Swedish Consumer Agency
• Media issues in business and corporate transfers
• Disputes relating to marketing and media law
• Advice and training regarding fraudulent and deceptive practices