We have identified a more suitable language of this document. To change language to please click here or close
Wir haben eine besser geeignete Sprache dieses Dokuments identifiziert. Um die Sprache auf zu ändern, klicken Sie bitte hier oder hier um diese Meldung zu schließen.
We have identified a more suitable language of this document. To change language to please click here or close
For storing your preferred CMS location, analysing referrals from LinkedIn and embedding third party content we need your consent (which you can withdraw any time).
This website uses cookies so that we can provide you with the best user experience possible. Our Cookie Notice is part of our Privacy Policy and explains in detail how and why we use cookies. To take full advantage of our website, we recommend that you click on “Accept All”. You can change these settings at any time via the button “Update Cookie Preferences” in our Cookie Notice.
Technical cookies (required)
Technical cookies are required for the site to function properly, to be legally compliant and secure. Session cookies only last for the duration of your visit and are deleted from your device when you close your internet browser. Persistent cookies, however, remain and continue functioning on repeat visits.
Analytics
CMS does not use any cookie based Analytics or tracking on our websites; see details here.
Personalisation cookies
Personalisation cookies collect information about your website browsing habits and offer you a personalised user experience based on past visits, your location or browser settings. They also allow you to log in to personalised areas and to access third party tools that may be embedded in our website. Some functionality will not work if you don’t accept these cookies.
Social media cookies
Social Media cookies collect information about you sharing information from our website via social media tools, or analytics to understand your browsing between social media tools or our Social Media campaigns and our own websites. We do this to optimise the mix of channels to provide you with our content. Details concerning the tools in use are in our privacy policy.
In a world of constant technological progress and international competition, protecting your innovations at home and abroad is becoming increasingly important. Particularly in highly competitive industries, securing patents, trademarks, designs and copyrights and effectively protecting trade secrets has become one of the most important assets for companies of all sizes and in all industries. However, it is not only important for companies to protect their intellectual property rights, but also to develop enforceable strategies to defend against counterfeiting and free-riding.
At the same time, companies face an increasing number of sanctions-laden regulations governing the marketing and advertising of their goods and services. Keeping track of and understanding the nuances of market-specific requirements is becoming increasingly difficult, particularly in international trade.
As you navigate through the topics below, we will guide you with our local and international expertise:
Trade marks, patents and designs
Trade secret protection
Copyrights, including image rights
Transactions related to Intellectual Property rights
Licence and sponsorship agreements
Advertising and product design, including green claims
Consumer protection
Product and marketing-related regulation
Extended Producer Responsibility (EPR)
Regulation of all types of online and offline gaming
If you would like to keep up to date with all the relevant developments in this area, you can subscribe to our newsletter here. It contains the latest news and invitations to events.
Consumers are increasingly focused on sustainability. Studies have shown that products with green claims sell better than others. But where are the limits of what is permitted when using green claims?
Our lawyers in Zurich and Geneva are experienced specialists in the following areas:
Intellectual Property law
Trade Secrets
Unfair competition
Advertising law and consumer protection
Contract drafting and enforcement
Food law, tobacco, tobacco substitutes and alcohol regulation
Gambling law
Intellectual Property Law and marketing is a multidisciplinary subject that requires experts from different disciplines and usually different countries. We can cover this for you as a team. Whether in Switzerland or abroad. Because we guarantee seamless advice across national borders. With more than 5,000 lawyers in over 40 countries, we can provide legal support for your local and global projects.
Plastics and packaging have attracted consumer, media and legislative interest over recent years with an array of laws being proposed to incentivise behavioural and design change. Significant reforms are expected globally to deal with environmental
In recent years, IP rights have become an increasingly important asset not only for R&D and technology based companies but also for consumer product manufacturers and life sciences companies, for example, as well as many other types of business of v
%20(3).jpg?v=3)
Social Media cookies collect information about you sharing information from our website via social media tools, or analytics to understand your browsing between social media tools or our Social Media campaigns and our own websites. We do this to optimise the mix of channels to provide you with our content. Details concerning the tools in use are in our privacy policy.