CMS advises Iconix International on Hoodrich acquisition

International law firm CMS has advised premier global brand management company Iconix International (“Iconix”) on its majority acquisition of leading British streetwear brand Hoodrich.

Iconix owns a portfolio of almost 30 brands across fashion, sports, entertainment, and home, including Lee Cooper, Umbro, Ed Hardy and Starter. The acquisition will see Hoodrich founder Jay Williams retain a minority interest in his brand. 

Katie Nagy De Nagybaczon, Partner and Co-Head of the CMS Consumer & Retail Group, comments: “We are delighted to have advised Iconix on this acquisition. Hoodrich and Jay’s story is remarkable, starting from selling T-shirts from the boot of Jay’s car to becoming one of the leading British streetwear brands. With this deal, Iconix will leverage its expertise and licensing partners to accelerate Hoodrich’s global expansion.”

The CMS team was led by M&A partner Katie Nagy de Nagybaczon and IP partner Joel Vertes, and included Corporate associate Belinda Sweeney, Tax partner Stephen Hignett and Tax associate Alex Oldland.

The CMS Consumer & Retail Group advises some of the best-known brands on a wide range of issues, from trademark and real estate portfolio management to major strategic M&A deals.