- Domain name: A domain name serves as an address for the e-commerce business. A wide choice of domain extensions is available, both national (.pl), and international, more suitable for cross-border activity (such as .eu or .com). It is also possible to offer goods via marketplaces.
- Hosting services: Sourcing hosting services is a more complex process as there are various options. Hosting services can be acquired in particular as cloud servers, shared webhosting, virtual private servers and dedicated servers.
- IT-related services: A smooth ordering process is one of the key elements of creating a good customer experience. To achieve this, an e-commerce business has to ensure an appropriate level of IT services.
- Creative services: Sourcing creative services is required to set up a website, including both design and technical aspects of various applications and functionalities (such as invoicing, accounting, marketing tools and customer relationship management).
- Logistics: Logistics is the backbone of a successful e-commerce business. The logistics processes include in particular product sourcing, stock (inventory) management, order management, packaging and delivery, as well as management of (and sometimes picking up) product returns.
E-commerce logistics can also be outsourced to a third-party logistics provider. A new alternative to the traditional logistics chain is drop shipping. In this model, the e-commerce entity forwards customers’ orders to another company, which fulfils the orders by shipping the items directly to the customer on behalf of the e-commerce entity. - Payments: Cash-on-delivery remains a popular payment method; however, a wide array of electronic and non-cash payments are also available to e-commerce businesses. These include payments by various types of credit and debit cards, quick online transfers, electronic wallets, mobile money, and alternative currency payment processors.
If the e-commerce website is directed to consumers, the key is to ensure that all consumer rights are observed. This translates into significant differences compared to B2B relations, in particular ones which create: T&Cs (which must not contain abusive clauses) and the customer journey (that all mandatory information is presented at the right moment), but it is also crucial that all consumer rights be observed before and after concluding a contract, e.g. regarding product returns, liability for defective goods, etc.
On the other hand, if a website is dedicated to businesses only, e.g. sales of equipment to professionals only, consumer regulations will not apply, but in such case it should be ensured that to online store is accessible to professionals only.
On 1 January 2021, a new law entered into force in Poland which will give certain quasi-consumer protection to sole traders (in the case of contracts of a non-professional nature). This should be reflected in respective policies, help pages, T&Cs, etc., even if the website is dedicated to businesses only.
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